Candy Crush Saga Launches Exclusive Barbie In-Game Content

Sweet Partnership

Candy Crush Saga has teamed up with the highly anticipated Barbie movie to bring players exclusive in-game content. Starting on July 13th, Candy Crush Saga players will have access to Barbie-themed experiences that are only available within the game. This exciting collaboration is sure to bring joy to fans of both Candy Crush Saga and Barbie.

A Candy Exclusive: We Are Barbie

BARBIE fans and Candy Crush Saga players will be treated to a special featurette called “A Candy Exclusive: We Are BARBIE” within the game. This featurette will include interviews with the film’s director, producers, and talent, discussing the different personalities and Barbies featured in the movie. It’s a unique opportunity to get a behind-the-scenes look at the film before its release on July 21st.

Embark on a Fantastical Road Trip

In addition to the exclusive content, Candy Crush Saga players will also be able to join Barbie, Tiffi and other iconic Candy Crush friends on a magical road trip through the Candy Kingdom. As part of the BARBIE Quests during the Winding Road Tour, players can collect limited-edition purple “B” candies to win rewards.

Excitement from Partners

Todd Green, General Manager for Candy Crush Saga, expressed his enthusiasm for the collaboration, stating that Barbie is one of the most highly anticipated films of the summer and that the partnership is a perfect match. Cameron Curtis, Executive Vice President Global Digital Marketing at Warner Bros. Pictures, added that this collaboration allows them to blend nostalgia with modern gameplay in a unique way, and that Candy Crush is a fantastic platform to interact with BARBIE before seeing her on the big screen.

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Available for a Limited Time

Barbie’s journey to the Candy Kingdom will be available in Candy Crush Saga from July 13th to 23rd. This exclusive content is part of Candy Crush Saga’s Nostalgia Season, which runs from July 3rd to August 31st. So don’t miss out on this limited-time opportunity to join Barbie on her summer road trip.

About King

King is a leading interactive entertainment company known for games such as Candy Crush Saga and Farm Heroes Saga. With a mission of Making the World Playful, King has been delighting players for 20 years. Their games have a massive following, with 243 million monthly active users as of Q1 2023.

About Barbie

Barbie is an iconic character loved by millions around the world. Warner Bros. Pictures presents the highly anticipated Barbie movie, directed by Greta Gerwig and starring Margot Robbie, Ryan Gosling, America Ferrera, and more. The movie will be released in theaters on July 21, 2023, and tells the story of Barbie’s journey to the Real World. This collaboration with Candy Crush Saga provides a unique way to interact with Barbie and experience her adventures before seeing them on the big screen.

About Warner Bros. Pictures Group

Warner Bros. Pictures Group is a leading force in the motion picture industry, producing a wide range of films for worldwide theatrical release. As the distributors of the Barbie movie, they are excited to bring Barbie to life on the big screen and provide fans with experiences in the Candy Crush Kingdom.

About Mattel

Mattel is a global toy company and the owner of the Barbie franchise. With a catalog of beloved brands like Hot Wheels, Fisher-Price, and American Girl, Mattel is a trusted partner in inspiring, entertaining, and developing children through play. Their collaboration with Candy Crush Saga allows them to further engage with fans of Barbie and provide them with unique experiences.

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Anthea Gabriel